Staff Analyst · GoFundMe · Seattle
Arjun
Narendran
Eight years of analytics. I make the data mean something.
[ 01 / About ]
“I turn data
into decisions.”
Data analytics leader with 8+ years of experience owning the metrics that matter — from consumer product funnels to experiment readouts to executive dashboards. Currently at GoFundMe, where my work helps millions of people fundraise more effectively.
Expert in leveraging analytics to enhance retention, maximize ROI, and connect data to decisions that actually move the needle — from Python pipelines to C-suite storytelling.
[ 02 / Experience ]
GoFundMe
Staff Analyst, Consumer Analytics
- —Own the data for GoFundMe's consumer experience — continuously monitoring health metrics across the Organizer, Amplify, and Fundraiser Page funnels and proactively surfacing drops, anomalies, and opportunities to product and engineering.
- —Designed and delivered the Share Attribution methodology that engineering had been unable to solve for nearly a year — analysed the data end-to-end and defined an optimal model to attribute an organizer's share action to a supporter's subsequent visit, enabling accurate downstream measurement.
- —Build performance dashboards to track new product feature launches, giving PMs and engineers a real-time read on whether changes are moving the right metrics; primary analytics partner for experiment readouts run by data scientists.
- —Championed AI-assisted analytics across the team — authored internal guides for Claude Code and MCP tooling, and drove adoption so the full analytics team now uses AI in their day-to-day workflows.
- —Conducted a Share Rate deep dive that identified the root cause of an anomalous spike and flagged a structural decline trend — findings directly shaped roadmap prioritisation.
Rothy's
Sr. Manager, Data Analytics
- —Spearheaded customer segmentation strategy, increasing conversion rates by 11%.
- —Reduced lifetime value degradation of discount customers by 20% through data-driven strategies.
- —Conducted a Lift test on Facebook campaigns, driving a 27% revenue increase for the Lapsed group.
- —Implemented an Airflow pipeline integrating Google Sheets and AWS S3 into Redshift, visualized in Looker.
- —Automated NPS feedback categorization with Python and OpenAI API, enhancing analysis efficiency.
Art.com
Sr. Marketing Data Analyst
- —Increased landing page conversion rates by 18% through targeted optimizations.
- —Developed Tableau dashboards, streamlining channel performance tracking.
- —Enhanced forecasting accuracy via time series analysis.
Fuelx
Data Analyst, Business Operations
- —Improved client retention rates from 73% to 88% through cohort analysis.
- —Managed CPA-based campaigns, overseeing 2/3rds of company revenue.
- —Delivered actionable insights via Tableau dashboards, optimizing campaign performance.
[ 03 / Skills ]
Languages & Tools
Platforms & Data
Analytics & Methods
[ 04 / Projects ]
Selected work & impact.
Customer Segmentation Engine
Built a full segmentation strategy at Rothy's that identified high-value customer cohorts and drove an 11% lift in conversion rates across targeted campaigns.
Facebook Lift Test Framework
Designed and executed a Lift test on Facebook campaigns for the Lapsed customer group, resulting in a 27% revenue increase through optimized audience targeting.
NPS Feedback Categorization
Automated open-text NPS feedback classification using Python and the OpenAI API, eliminating manual tagging and unlocking faster product feedback loops.
Airflow Data Pipeline
Implemented a robust Airflow pipeline integrating Google Sheets and AWS S3 into Redshift, with a Looker layer for stakeholder reporting.
[ 05 / Beyond Work ]
Outside the data.
Hiking & Outdoors
Based in Seattle — the mountains are right there. Hiking clears my head the same way a good query does: one step at a time until the answer reveals itself.
Photography
Street photography and portraits. Finding signal in visual noise isn't too different from finding it in data.
Football
Real Madrid fan, no apologies. FIFA is a weekly ritual. There's something about the data behind the beautiful game — possession stats, pressing maps — that feels a lot like work, but better.
Gaming & Film
Waiting on Arc Raiders. Finished Red Dead Redemption. FIFA is a religion. On screen: Ex Machina, The Creator, and anything sci-fi or thriller that makes you think after the credits roll.
[ 07 / Testimonials ]